Tucker Carlson’s ALP Pouches: A New Take on Nicotine Pouches

Introduction

The nicotine pouch market is experiencing unprecedented growth, with global sales reaching $3.95 billion in 2024 and expected to surge at a 34.4% CAGR from 2025 to 2030 Grand View Research. In the U.S. alone, nicotine pouch sales have skyrocketed by over 300% since 2019, reflecting a significant shift toward smoke-free alternatives. With this rapid expansion, new brands are emerging to challenge industry leaders like ZYN, VELO, and ON Nicotine Pouches.

Among the rising competitors is ALP Nicotine Pouches, a brand backed by Tucker Carlson, aiming to redefine the market with moist pouches, bold flavors, and higher nicotine strengths. But how does ALP stack up against established names like White Gold and VELO Nicotine Pouches? Let’s take a closer look at what sets it apart.

Tucker Carlson’s Entry into the Nicotine Pouch Industry

Nicotine pouches have quickly gained traction, and ALP Nicotine Pouches is the latest brand to enter the competition. Unlike mainstream options like ZYN—which is owned by Swedish Match and Philip Morris—ALP positions itself as an alternative for consumers looking to move away from major tobacco companies. With a moist formula for faster nicotine release, ALP takes a fresh approach to an already competitive market.

What Are ALP Nicotine Pouches?

ALP nicotine pouches offer a smokeless, spit-free way to consume nicotine, catering to users who want a faster, more intense experience. Unlike brands like ON Nicotine Pouches, which are known for their drier format, ALP uses a moist design to enhance nicotine absorption and deliver a quicker hit.

How ALP Differs from Other Nicotine Pouches

Most popular brands—such as ZYN, VELO, and White Gold—use a dry pouch format, which results in a slower nicotine release. While this approach works well for many users, others prefer a moist alternative for quicker absorption.

One standout among dry pouch brands is White Gold, known for its high-quality manufacturing and carefully crafted flavors. White Gold pouches provide a consistent nicotine experience with a smooth texture that appeals to those who enjoy a more refined and balanced release.

ALP, however, takes a different approach by introducing moist nicotine pouches, which offer:

• Faster nicotine absorption for a stronger, more immediate effect
• Three strength options (3mg, 6mg, and 9mg) to cater to different tolerance levels
• A brand philosophy that distances itself from major tobacco corporations

While brands like White Gold have set a high standard for quality dry nicotine pouches, ALP aims to offer a distinct experience for users looking for faster nicotine delivery and a different take on pouch texture and feel. This positions ALP as a direct competitor to leading brands, providing a unique alternative in the nicotine pouch market.

Why Tucker Carlson Created ALP Pouches

Tucker Carlson was once a vocal supporter of ZYN Nicotine Pouches but decided to create ALP after learning about its parent company’s political affiliations. ALP isn’t just about nicotine—it’s a brand aligned with his audience’s values, offering an alternative to corporate-owned products.

ALP Pouches Flavors and Strengths

Unlike competitors that focus on mint-heavy flavors, ALP offers a mix of cooling and fruity varieties:

• Chilled Mint – A refreshing and crisp mint flavor
• Mountain Wintergreen – A bold, earthy wintergreen blend
• Refreshing Chill – An icy, intense cooling experience
• Tropical Fruit – A fruity option for those who prefer sweeter flavors

With nicotine strengths of 3mg, 6mg, and 9mg, ALP caters to both casual and experienced users, setting it apart from brands like VELO Nicotine Pouches, which cap at 6mg.

 

Moist vs. Dry Nicotine Pouches: Why It Matters

ALP’s moist design is what truly differentiates it from other brands like ZYN and ON Nicotine Pouches. Here’s why:

• Moist pouches deliver nicotine faster than traditional dry options
• More intense flavor upfront, compared to the slow-release nature of dry pouches
• A smoother experience, preventing the dryness some users dislike

For consumers used to brands like White Gold or VELO, which feature drier textures, ALP presents a unique alternative with its faster nicotine delivery.

Where to Buy ALP Nicotine Pouches Online

Currently, ALP is available at:

• www.alppouch.com

Who Owns ALP Nicotine Pouches?

Unlike ZYN and VELO, which are backed by major corporations, ALP is an independent venture.

The Partnership Between Tucker Carlson and Turning Point Brands

ALP is a joint venture between the Tucker Carlson Network (TCN) and Turning Point Brands (NYSE: TPB)—a company that specializes in alternative tobacco products.

ALP Supply Co. LLC: The Company Behind the Brand

ALP is managed and distributed by ALP Supply Co. LLC, ensuring a wide distribution network while maintaining independence from Big tobacco companies.

How ALP Could Disrupt the Nicotine Pouch Industry

With the growing demand for nicotine pouches, ALP has the potential to shake up the market by introducing:

• Moist nicotine pouches for a faster nicotine hit
• Higher strengths (9mg) compared to ZYN and VELO’s typical offerings
• Unique flavors that go beyond the standard mint and wintergreen options
• A brand positioned outside of major corporate influence, attracting a niche audience

As ALP gains traction, its moist formula, bold flavors, and strong positioning could challenge brands like White Gold, VELO, and ON Nicotine Pouches. While it remains to be seen whether ALP can overtake industry leaders like ZYN, one thing is clear: ALP Nicotine Pouches have arrived, and they’re making waves in the industry.

Summary – Alp Pouches

As the nicotine pouch market continues to grow, ALP Nicotine Pouches is positioning itself as a bold competitor against established brands like ZYN, VELO, White Gold, and ON Nicotine Pouches. With its moist formula for faster nicotine release, higher strengths up to 9mg, and a unique branding strategy backed by Tucker Carlson, ALP offers an alternative for users seeking a different experience from traditional dry pouches. While brands like White Gold are recognized for their premium dry pouch quality, ALP’s approach caters to those who prioritize immediacy and intensity in nicotine delivery. With its recent launch and strong market positioning, ALP has the potential to disrupt the industry and carve out its place in the competitive nicotine pouch market.