What are VELO Pouches
Introduction
The global market for nicotine pouches is booming. According to an industry report, the market size was estimated at USD 5.39 billion in 2024 and is projected to reach USD 25.40 billion by 2030, with a compound annual growth rate (CAGR) of approximately 29.6% between 2025 and 2030.
That kind of growth underlines that nicotine pouches are not a passing fad — they’re a major product category in nicotine consumption. Among these alternatives to smoking and vaping, VELO has emerged as one of the leading brands.
What Are Nicotine Pouches?
Nicotine pouches are small, discreet bags containing nicotine, flavourings, and other ingredients, without tobacco leaf or stem. They are placed between the upper lip and gum, where nicotine is absorbed through the oral mucosa. Because they don’t involve smoke, vapour, or ash, they’ve become a preferred option for many adults seeking a cleaner and more convenient nicotine experience.
This rise in popularity can also be attributed to the variety of available flavours — from mint and fruit to coffee — and the growing consumer demand for smoke-free alternatives that can be used discreetly anywhere.
What Are VELO Pouches?
VELO is a modern oral nicotine brand developed by British American Tobacco (BAT). These pouches are tobacco-free but contain pharmaceutical-grade nicotine along with plant-based materials, sweeteners, and flavourings. Each pouch is designed to be placed under the upper lip for about 30 minutes, providing a steady nicotine release without combustion or vapour.
VELO offers a variety of nicotine strengths — from mild 4 mg to stronger 10 mg options — allowing users to tailor their experience. Their diverse range of flavours, including Winter Chill (Mint), Creamy Coffee, and Elderflower Spritz, makes them stand out from many competitors.
VELO vs. ZYN – A Comparison
Both VELO and ZYN dominate the nicotine pouch market, but they differ slightly in formulation, flavour style, and brand image. ZYN, produced by Swedish Match, is especially popular in the U.S., while VELO, backed by BAT, has a strong presence in both Europe and North America.
When it comes to flavour, ZYN flavors like Black Cherry ZYN, Citrus, and Cool Mint have developed cult followings. VELO, on the other hand, focuses on fresh, sometimes more sophisticated flavour profiles, appealing to users who prefer subtlety and balance. Both offer similar pouch sizes, discrete designs, and consistent nicotine delivery, but personal preference usually determines which brand wins out for each user.
VELO Flavours & ZYN Flavours
Flavour plays a crucial role in the success of both brands. VELO continues to innovate with combinations such as Winter Chill, Elderflower Spritz, and Creamy Coffee, creating distinct sensory experiences.
ZYN, by contrast, maintains a strong presence with popular flavours like Black Cherry ZYN, Coffee, and Citrus — classics that appeal to long-time pouch users. The diversity across both brands shows how flavour innovation has become a key competitive factor in the nicotine pouch industry.
Read our guide: Black Cherry ZYN – What is the hype
Key Considerations Before Using VELO Pouches
While VELO offers convenience and flavour variety, it’s important to remember that nicotine is addictive. VELO pouches are designed for adult use only and should not be considered a quit-smoking product. Users should always follow recommended usage: place the pouch under the upper lip, avoid chewing or swallowing it, and dispose of it responsibly after use.
Local regulations may differ depending on the country, and nicotine strengths can vary as well — so checking the product labeling and your region’s rules is essential before purchasing or using.
Why Users Choose VELO Pouches
Adult consumers often turn to VELO because it offers a discreet, tobacco-free nicotine experience without smoke or odour. The clean design, broad flavour range, and portability make it ideal for on-the-go use — whether during work, travel, or social situations where smoking or vaping isn’t possible.
Many appreciate the fact that VELO pouches come in a variety of nicotine strengths, allowing for better control over intake. Their tobacco-free composition also appeals to users who want to avoid traditional tobacco while still enjoying nicotine.
Conclusion
The rise of VELO pouches represents a significant shift in how adults consume nicotine — moving away from combustible and vapour-based products toward modern, discreet, and tobacco-free alternatives. As part of a rapidly expanding global market projected to exceed USD 25 billion by 2030, VELO has secured its place among the most recognized nicotine pouch brands worldwide.
Throughout this article, we’ve seen that VELO pouches combine innovation, flavour diversity, and convenience in a product that fits today’s smoke-free lifestyle. Their range of flavours — from Winter Chill to Creamy Coffee — provides an experience tailored to individual taste, while their clean design makes them accessible to those who value subtlety and comfort.
When compared to ZYN, VELO stands out with its smooth textures and refined flavour palette, though both brands cater to slightly different user preferences. Whether you prefer the signature Black Cherry ZYN or a refreshing VELO Elderflower Spritz, both contribute to an evolving landscape of nicotine use that prioritizes control, discretion, and satisfaction.
Ultimately, VELO nicotine pouches offer a balance of design, performance, and flavour innovation that continues to attract adult consumers worldwide. As regulations evolve and the nicotine pouch market grows, VELO’s adaptability and brand recognition position it as a frontrunner in the smoke-free future.
